About Finely Written

AMY J. YOFFIE
President

Writing is my passion.

That is why for the past 16 years, during which I owned and sold three market research companies, I did all of my own business writing. I wrote marketing materials, proposals, Web site content, press releases, newsletters, presentations, and speeches. I branded the products and services we offered and created advertising messages and tag lines. In the years that I sold software, I wrote manuals and developed training materials. I also published articles in Ad Week, Brand Week, Industry Standard, Marketing News, and Quirk's Marketing Research Review.

Now, I have decided to write full-time.

Why should you hire me? Because, after years of conducting marketing research in virtually every industry - healthcare, telecommunications, financial, automotive, advertising, insurance, high tech, print media, entertainment and consumer products - I understand the business world. When I write for your company, you get not only my writing skills, but also my business insights.

I am curious, creative, and clever.

I am adept at taking complex issues and synthesizing them into easily understood and engaging messages. I write in a clear, declarative style and know how to draw readers in and hold their attention. I am skilled at copying a client's style of writing and speaking, if that is required, and proficient at editing and polishing materials prepared in-house. I also understand the need to meet deadlines.

I will articulate your message with style and authority.

Successful businesses communicate often with both their customers and employees. My track record demonstrates that I have both the writing skills and the business savvy to produce highly effective communications for your business.

Look at my portfolio, click for my résumé, contact me by email or phone (908-232-5156), or complete our online RFP form, and I'll call you.

I'll make sure your business communications are Finely Written.