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Résumé - AMY J. YOFFIE
Summary
A skilled business writer and editor, I have extensive
experience developing highly effective corporate communications, web site
content, and articles. I take complex issues and
synthesize them into easily understood and engaging messages. My writing style
is clear, concise and persuasive, and I am adept at all phases of
editing and proofreading. I combine exceptional writing skills with
comprehensive business insights gained from my MBA training and the
market research studies I conducted in a broad range of industries.
Industry Expertise
Pharmaceutical, Healthcare, Telecommunications,
Technology, Consumer Packaged Goods
Significant Accomplishments
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Created Intranet content (home page, landing pages,
case studies, bios, etc.), for a major pharmaceutical company; |
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Analyzed findings from provider-attended board
advisory meetings; |
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Wrote and edited brochures for the government affairs
group of a pharmaceutical company; |
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Developed newsletters for corporations and non-profits;
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Designed screens (page text) for a software utility developed
for a high-speed-access cable company; |
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Edited articles for peer-reviewed journals and industry
magazines; |
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Wrote stockholders letters and annual reports for a telecommunications
technology firm; |
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Researched and developed white papers; |
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Conducted quantitative and qualitative market research studies, from design
through analysis; and |
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Set long-term product strategy, value propositions,
and product positioning. |
Published Articles in:
Ad Week, Brand Week, Industry Standard, Marketing
News and Quirks' Marketing Research Review (See portfolio)
Employment
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2002 - Present: President, Finely
Written, LLC |
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2000-2002: Vice President and General
Manager, LiveWorld Research Services |
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1994-2000: President and Founder,
Research Connections, Inc. (Purchased by LiveWorld, January
2000) |
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1987-1994: Vice President and Partner,
Analytical Computer Service and Software |
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1986-1987: President and Founder, Research Software |
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1983-1986: Research Manager, Statistical Research |
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1982-1983: Project Director, Maritz Marketing Research |
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1979-1980: Project Director, Educational Testing Company |
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1976-1979: Interviewer Trainer, Research Triangle Institute |
Education
MBA, University of Missouri-St. Louis -
Elected to Beta Gamma Sigma, a national business administration
honor society, and Alpha Mu Alpha, in recognition of outstanding
scholastic achievement in the marketing discipline
B.A., Brandeis University - magna cum laude
with honors
Skill Set
Microsoft Office, Web Publisher Documentum, SPSS, WinCross, ACS-Query,
and tools for web-based surveys and online focus groups
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