Excerpt

The Process

The process for setting up online focus groups includes programming, screening,
recruiting, developing the guide, Moderating, and writing a report. At the end of this
manual (and in the users\Focus Groups folder) are the following examples for your
reference:

• Invitation to the screener
• List of rooms, usernames, and passwords
• Email invitation to the focus group
• Sample merge files spreadsheet
• Sample approval form
• Invite Spreadsheet example
• Reminder call script
• Participant Spreadsheet example
• List of Phrases (.lop) example
• List of URLs (.lou) example

Read The Bid

Before starting any study, READ THE BID. The bid details the scope of the project. If
the client requests something that is not included in the bid, please tell them that you will
need to consult your manager. Your manager will consult with the Research Director to
determine if additional charges are necessary. (If so, the client will need to sign off on
the additional costs before you can proceed.)

Identify The Research Objectives

The first thing you need to do before you can begin to design the screening questionnaire
is understand the client’s research objectives, which should be outlined in the bid.
Contact the client to confirm and clarify the specifications before you begin. This
information also will help you write the first draft of the Discussion Guide.